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Hula Consulting

Home » Hula Consulting
ITSS Member Value: TBD
Member Since:: 2017
Florida, USA


  • Operations Director - Teas Etc
  • Teasmith - China Mist
  • Director of Marketing - FETCO
  • Strategic Technical Advisor - World Tea Academy
  • ​Advisory Board Member Educational Committee Member
  • Speaker - World Tea Expo
  • Hot & ​Iced Tea Judge - Global Tea Championship
  • Elected Advisory Board Member
  • Educational Committee Member
  • Instructor - Specialty Tea  Institute
  • Golden Cup Master Brewer
  • Conference Committee Member
  • Speaker - Specialty Coffee Association of America

Scott Svihula has carved out a niche as an expert in the specialty coffee and tea industry. His discerning         palate has garnered him many industry awards and achievements. His multi-faceted skill set encompasses strategic planning, product development, operations, marketing, quality assurance, regulatory compliance, sales, and field-to-cup production management.

As a Tea and Coffee Specialist, Scott offers a deep understanding of the selection and maintenance of specialized brewing equipment, and the design, promotion, and marketing of new and fresh-to-market product offerings. He brings exceptional business acumen focused on enhancing sales and revenue growth within regional and nationally leading brands supported by impactful advertising, continuous research, and a talent for identifying and capitalizing on emerging market trends.

Scott’s 20+ year career has taken him on an exciting journey where he has not only contributed to the growth of revenue, but also pioneered advancement in the industry. He launched his career with FETCO®, a Chicago-based manufacturer and distributor of high quality food service technology and equipment, where he earned successive promotions from District Sales Manager to Director of Marketing. In the latter position, he took the reins for all aspects of product marketing and business development for the US and Canadian markets, and led the development and execution of strategic business plans, advertising campaigns, and marketing initiatives.

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